Who We Are

Onif makes dressed-up lifestyle shoes for women, founded on barefoot principles.

Our Shoes

Chic

Adorable shoes you can wear to a work function, a nice dinner, or in some cases, a party or wedding. Our shoes are designed with luxury touches and femininity in mind

Our Ethos

Everyday Elegance

All of our shoes are dressed up enough for a board room meeting, but sleek enough to wear with jeans

Our promise

Barefoot

We don't sacrifice on the principles of barefoot feet: wide toe box, zero drop, and flexible soles, so you can be secretly barefoot all day

Our Principles

"Hey, what are those clown shoes you're wearing?"

Onif was founded when we noticed that stylish barefoot women were out of options. If you love barefoot shoes as much as we do, you understand that dressing barefoot leaves us choosing between the lesser of three evils:

  1. dress down and wear sneakers
  2. dress "up" and wear ugly barefoot flats
  3. suffer in silence in "normal" shoes

Why aren't nice shoes zero drop and foot shaped? We don't know, but we want to change that.

We designed our shoes to take you everywhere from the office, to dinner, to your weekend getaway and beyond. Our promise to you: no one will notice they're barefoot.